Studio Cetatii is led by Uli Baltes — a creative director and consultant with an unusual background. Before founding the studio, Uli spent nearly two decades in international hospitality management, working across six countries with some of the world's most recognised hotel and travel brands. That operational experience didn't leave when the studio opened. It shapes everything: the way briefs are read, the way brand and business problems are understood, and the work that comes out the other side.

The result is a studio that sits at the intersection of strategic consulting and creative craft — one that knows what it takes to run a hospitality or travel business at every level, and what it takes to build a brand that holds together across every guest touchpoint.

We work with independent hotels, global hospitality and travel brands, F&B concepts, and creative agencies looking for a senior collaborator. Every engagement — creative or consultancy — is handled directly by Uli, from the first conversation to the final deliverable.