Review of work by the creative team lead in a design studio

What we do

Studio Cetatii offers a focused set of creative and consulting services, each one informed by deep hospitality and travel industry experience and delivered with the same hands-on attention. We go deep rather than wide, taking on fewer engagements so that every project gets the thinking and craft it deserves.

Branding + Identity

Brand assets and color swatches displayed on a white desk

From naming and positioning through to full visual identity systems, we build brands that hold together across every touchpoint, from guest room collateral to global campaigns.

We work with new concepts finding their voice and established brands ready to evolve. For hospitality and travel clients, we bring an additional layer: a first-hand understanding of how the brand is experienced operationally, not just visually.

#Brand Strategy#Logo & Visual Identity #Brand Guidelines #Rebranding & Refreshes #Brand Architecture

Graphic Design

open sketchbook of a graphic artist on a work table. Macbook Pro and Espresso in the background

Considered, purposeful design across print and digital.

Menus, gifting guides, sales collateral, advertising campaigns, editorial publications, event materials — every piece is designed to communicate clearly and look precisely right, whether it ends up in a guest's hands, in a national publication, or on a global digital platform.

#Print & Editorial #Advertising #Digital Assets #Sales Collateral #Event Materials

Colourful storyboard for a campaign in close-up

Marketing Communication

Creative strategy and execution that connects hospitality and travel brands with the right audience. We help brands communicate with clarity across campaigns, content, and channels — developing work that has appeared in international publications, on major digital platforms, and in market-specific activations across the US, Europe, Asia, and the Middle East.

#Brand Strategy #Logo & Visual Identity #Brand Guidelines #Rebranding & Refreshes #Brand Architecture

Creative Consultancy

Multiple large print-outs of a creative project on a desk for review.

Sometimes what a project needs is not more execution; it is clearer thinking. We offer creative direction and consultancy for brands, agencies, and teams navigating a rebrand, a launch, or a creative challenge that requires someone who has sat on both sides of the table.

The operational and industry perspective we bring to this work is difficult to find elsewhere in the creative industry.

#Creative Direction#Brand Audits #Agency Collaboration #Project Consultancy

Management Consulting

An open notebook with a basic org chart on a large conference table

Strategic advisory for hospitality and travel businesses navigating growth, change, or a challenge that requires someone who has worked at every level of the industry.

We support hotels, travel concepts, and development teams with brand positioning, concept development, pre-opening strategy, and operational insight, bringing a perspective that sits equally comfortably in the boardroom and the creative studio.

#Brand Positioning #Concept Development #Pre-Opening Strategy #Operational Consulting #Strategic Advisory #Development Communications

Working with agencies & freelancers

Studio Cetatii regularly collaborates with creative agencies and independent professionals on a project basis. If you are a team looking for a trusted senior creative or industry consultant to bring in on a hospitality or travel brief—or a freelancer seeking a specialist partner—we are open to the conversation.